On June 19, 2023, the symbolic groundbreaking ceremony took place for the new plant of the EMAG Group in the San Isidro Business Park in Querétaro, Mexico. This marks the start of an ambitious investment program of the EMAG Group in the region. In the last decade, the Mexican market has developed into an attractive production location for the USMCA ("United States Mexico Canada Agreement") free trade zone, formerly NAFTA. This is due to several factors: the strategic location, attractive framework conditions for investment, a high level of training, a solid infrastructure and a long tradition in manufacturing. The global crises of recent years have led to a rethinking of the value chain and production, towards so-called nearshoring. Mexico has benefited from these crises and the misalignments of production. Industries such as automotive, aerospace, electronics and consumer goods are investing billions in existing and new production capacities. But Mexico is not just an extended workbench. Thanks to its good level of education, the country is home to more and more research and development sites of global companies. Against the background of this dynamic development and ever-shorter investment cycles, the construction of the new EMAG plant is another step in the company's 20-year success story in Mexico. In the future, the expansion of local competence and value creation will be of great importance.
